Last updated: 13 September 2026
Terms of service
These terms govern the use of the Ringhum service ("Service") provided by AA ENTERTAINMENT LTD ("Ringhum", "we"), 152, Office No. 9, Naxxar Road, San Gwann SGN 9030, Malta, registration number C 95383. By creating a workspace or clicking "I agree" you ("Customer", "you") enter into this agreement on behalf of the business you represent. The Service is offered to businesses and professionals only, not to consumers.
1. The Service
Ringhum lets you create AI phone assistants that answer and place calls, send and receive text messages, book appointments, take messages, look up information you provide and hand calls to people. You configure what the assistant may do; we provide the platform, telephony connectivity and AI processing. We may update the Service and will not materially reduce its core functionality during a paid term without notice.
2. Accounts and workspaces
You must provide accurate information, keep your credentials secure and enable two-factor authentication for members with access to call data where practical. You are responsible for all activity under your workspace, including by members you invite and by integrations you connect. Notify us immediately at [email protected] of any unauthorised use.
3. Plans, trial, billing
- Subscriptions are billed in advance, monthly or yearly, through our payment processor (Stripe). Each plan includes a monthly allowance of connected call minutes; minutes above the allowance are billed at the plan's per-minute rate on the next invoice. Only connected talk time counts, rounded up to the next minute per call.
- Phone numbers and carrier charges (e.g. outbound calls, SMS) are billed as shown in the dashboard.
- Changes. Upgrades take effect immediately and are prorated; downgrades take effect at the end of the current term. Prices may change with at least 30 days' notice; changes apply from your next renewal.
- Taxes. Prices exclude VAT and other applicable taxes, which are added where required. Business customers in the EU outside Malta may be reverse-charged on providing a valid VAT number.
- Non-payment. If an invoice remains unpaid 14 days after its due date we may suspend the workspace after notice; data is retained for 30 days after suspension.
4. Your obligations and acceptable use
You will use the Service in compliance with all laws that apply to you and your callers, including telecommunications, consumer protection, marketing, call-recording and data protection laws, and the Acceptable use policy, which forms part of these terms. In particular you are solely responsible for: obtaining any consent required to record calls or send messages; informing callers that they are speaking with an AI assistant where required (including under Article 50 of the EU AI Act); the accuracy of the information you give the assistant; and the content of any outbound calling campaigns, including honouring do-not-call requests.
5. Data protection
For personal data of callers and contacts you are the controller and we are your processor. Our Data Processing Agreement is incorporated into these terms and applies automatically; a signed copy is available on request. Our Privacy policy describes the data we process as controller. You choose retention settings and are responsible for using them in line with your own obligations.
6. Intellectual property
We own the Service, its software, designs and documentation. You own your content: instructions, knowledge base documents, company data, call recordings, transcripts and summaries ("Customer Data"). You grant us a licence to process Customer Data solely to provide the Service. We do not use Customer Data to train AI models and we require the same of our providers. Feedback you give us may be used without restriction.
7. Confidentiality
Each party will keep the other's non-public information confidential and use it only for this agreement, except where disclosure is required by law. Customer Data is your confidential information.
8. Availability and support
We aim for 99.9% monthly availability of the dashboard and call handling, excluding scheduled maintenance announced in advance and events outside our control (including carrier or AI provider outages). Support is provided by email and in-app; response targets depend on your plan. Scale plan customers may agree a separate service level agreement.
9. Warranties and disclaimers
We warrant that the Service will perform materially as described. AI assistants can make mistakes: they may misunderstand, mis-transcribe or give an inaccurate answer. You must review important outcomes and must not rely on the Service for emergency, medical, legal or financial decisions. Except as stated here, the Service is provided "as is" without other warranties, whether express or implied, to the extent permitted by law.
10. Liability
Neither party excludes liability for death or personal injury caused by negligence, for fraud, or for anything that cannot be excluded by law. Subject to that, neither party is liable for indirect or consequential loss, loss of profit, revenue, business or data, and each party's total liability under this agreement in any 12-month period is limited to the fees you paid us in that period (or €100 during a free trial). These limits do not apply to your payment obligations, to breaches of the Acceptable use policy, or to a party's indemnity obligations.
11. Indemnity
You will indemnify us against third-party claims, fines and costs arising from your use of the Service in breach of these terms or the law, including claims by callers regarding consent, recording or unsolicited calls. We will indemnify you against third-party claims that the Service, used as permitted, infringes their intellectual property rights.
12. Term, suspension and termination
This agreement runs until the workspace is deleted. You may cancel at any time from Billing; access continues to the end of the paid term and no refunds are due for unused time except where the law requires. We may suspend or terminate for material breach not cured within 10 days of notice, for unlawful use, or if required by a carrier or authority. On termination you may export your data for 30 days, after which it is deleted in line with the Privacy policy.
13. Changes to these terms
We may update these terms with at least 30 days' notice by email to workspace owners and a notice in the dashboard. If you do not agree, you may terminate before the changes take effect. Continued use after that date is acceptance.
14. Governing law and disputes
This agreement is governed by the laws of Malta. The courts of Malta have exclusive jurisdiction, without prejudice to mandatory consumer protections where they apply. The European Commission's online dispute resolution platform is available at ec.europa.eu/consumers/odr; we are not obliged and do not undertake to participate in alternative dispute resolution proceedings before a consumer arbitration board.
15. General
This agreement, the Acceptable use policy, the DPA and the Privacy policy are the entire agreement. If a provision is unenforceable the rest remains in force. You may not assign this agreement without our consent; we may assign it to a successor. Notices to us go to [email protected]; notices to you go to the workspace owner's email.